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For 116
years, Florsheim has been an uncompromising leader in mens shoes.
As Florsheim celebrate this landmark anniversary, they look back,
refocus and set their sites on the future. What they see is a company
with a commitment to craftsmanship and fashion-forward thinking.
They see
a world-class brand name that consumers continue to rely on for
quality, style, comfort and value. They see classic styles as relevant
today as when they first introduced them. They see new looks, and
more importantly, new technologies and manufacturing processes that
prove style neednt be stifling. They see opportunity and, yes they
change.
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But they
are confident that the challenges they face will make them stronger.
They are determined more than ever, to live up to the standards
and heritage of the Florsheim brand. 116 years is a long time to
be on your feet. They are proud to say that Florsheim has not only
withstood the test of time, but they remain decidedly instep with
the times. So heres to a successful anniversary year for everyone
and to 116 more years of giving nothing less than 116%.
Florshiem
has also successfully extended its product line to mens belts. You
may now match your favorite Florsheim shoes with a Florsheim belt.
Crafted from the finest leathers, these belts offer the same quality
construction and style you have come to expect from Florsheim.
As our world
changes, Florsheim has also focused on adding contemporary and casual
mens shoes to their traditional line. They envision that future
generations will look to Florsheim for dress, business casual and
weekend casual shoes. One thing is for sure, there is more to come.
In 1892,
Milton Florsheim began producing shoes in a small factory located
not a hundred yards from our present corporate headquarters. The
first pairs of Florsheim shoes made by Milton and his father, Sigmund,
were a remarkable combination of style, comfort and high quality
workmanship. Milton realized from the very beginning that a high
quality product was only one of the factors necessary for success.
He understood that a strong distribution network was the other key
component and would be essential in making certain his exceptional
footwear found its customers. Accordingly, he provided support that
enabled a number of entrepreneurs to establish retail businesses
which made Florsheim shoes readily available to the consumers in
hundreds of small towns and villages across the nation. Thus, the
Florsheim company was formed on the breakthrough ideas of mass-producing
shoes of exceptional quality, and the establishment of a strong,
entrepreneurial dealer network. Not surprisingly, this combination
was an immediate success.

In celebration of the Juno Awards upcoming 40th anniversary, Toronto's Bata
Shoe Museum has launched JUNO Sole, a limited run exhibit displaying 40 pairs
of memorable shoes worn by past and present Juno Award nominees, winners and
Canadian music icons. It's been said that more than any other article of clothing,
the choice of footwear offers a peak into a person's psyche. If that is true,
then Canadian musicians are a conservative bunch. "The overwhelming majority
of the shoes are sensible. We got a lot of Converse sneakers," Sarah Beam-Borg,
assistant curator and exhibition manager of the Bata Shoe Museum, tells Spinner.


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